Friday, 29 April 2016

Android Marshmallow Or iOS – Which One Is Worthy To Use

It has now come into the notice that Android Marshmallow has now been tied-up by iOS 9 and is being officially announced to the public worldwide. It is seen that initially iOS 9 might appear to devices in its initial release. It is quite obvious to know that the Android roll-out will surely be more protracted than an overnight push of iOS. But, the point here now is how exactly will they differ from each other? 

It is quite obvious to know that every developers posses hands-on experience with a motive to develop and deliver highly customized as well as commercial grade Android applications to its users. Hiring a highly qualified Android app developer for your business purposes will definitely offer you with huge experience in terms of industry exposure, expertise, scopes, creativity and an assurance to impress your audience. Work with Android application developers to incur the high scope of industry experience, expertise and a chance to enthral the end user of the application. 

Lets find out more on this topic:

  • Biometrics and Mobile Payments

It is seen that now Android M Google Wallet has been marked as Android Pay that comes with a clear swipe at Apple Pay. Since, both the payment platforms appears to be extremely indistinguishable, the interesting thing about Android M is that it now fully supports fingerprint scanner process supported that is fully supported by every Android devices. This clearly specifies that these devices will be highly compatible while you are working with the Android Pay in by- default mode. Talking in terms of iOS 9’s panel, it simply allows Touch ID to efficiently guess all the fingerprints at much faster level than ever. The new developed Apple Wallet app now seems to be fairly supporting loyalty cards.
  • Cloud services

When discussion comes about cloud storage and related discussion topics are included with automatic backups, it is seen that Apple industry is lagging behind. Working with Microsoft’s OneDrive as well as Google Drive, allow users to access 15GB space for free and smoothly offers them to work with cross-platform support. Users can easily get the facility of accessing 5GB space with iCloud, and can effectively work with Windows, Mac, as well as iOS devices. Google Drive is surely the cheapest one, available at $2 per month for 100GB, if you are really wishing to access lots of additional space. But, on the other hand, Apple and Microsoft have dropped their prices to make it available for users that matches their standard of purchasing rates. It is extremely perfect to say that subscribing to Office 365 Personal, can get you to access 1TB of storage space with 60 minutes of Skype calls per month that is free of cost, by allowing users to access all the latest Office applications, just for $7 per month or for $70 for a year.
  • Connectivity

It is already discovered that mobile platforms effectively supports both Blue-tooth as well as Wi-Fi services. As we know that both Android and Windows Mobile devices got its easy way with NFC that is commonly known as Near Field Communication system for an easy working features that needs to be accessed with wireless transfers as well as mobile payments. On the other hand, it is seen that Apple included NFC in its iPhone 6 as well iPhone 6 Plus devices. It launched Apple Pay apps by tying themselves with few brand companies and those companies can easily cover-up few mobile gaps too quickly by offering profit to its customers in variety of ways. Android now has included the new features Android Pay as well. NFC process on the other side, can also be used for quick file transferring process, features such as tapping phones at a time to easily share contacts as well as Web pages and tapping on specific supported speakers to stream music are well accessible for users. 

Final Thought 

Rigid users will always try to stick to the point, where you will experience that they are trying to prove Android Marshmallow, an exceptionally a better choice for users than the iOS 9.0 version and vice versa you can say. I must say that Android origin will simply enjoy a wide variety of functionalities with high simplicity of the device that it offers to its users. But, I think both of them have surely added extremely advanced level features to their respective devices in our daily lives. It can be said that working with Apple iOS 9.0 is better for few folks who likes to access things that are simple, faultless, and smooth to go ahead with. And on the other hand, The Google Android is better for those people who want to break the limits of accessing application features in extraordinary ways, to be able to customize their every little chunk of their phone, and have the flexibility to use their phones to the maximum potential.

Tuesday, 12 April 2016

Why You Must Develop a Mobile App For Your Business?

Today, most of the businesses have a common question in mind that is: whether they need to build a mobile app or to have a responsive site will be enough. Well, people who don't do much find responsive websites sufficient as they look good irrespective of the device used to access such sites. But, having an app is equally important to keep pace with the prevailing competition. 

Listed below are some of the biggest reasons that will help you understand the significance of having a mobile app in spite of having a responsive website: 

1. Optimal User Experience
Rendering an enhanced UX (User Experience) is crucial for keeping your customers engaged with your business. And, a mobile app can help in accomplishing such a need with efficiency. But make sure to design a great app UI, as it plays a vital role in augmenting the user experience. If you lack design or coding skills, it is better to hire iPhone app developer or any other app developer depending on your project needs. 

Let's suppose your clients search for some product on Google. They will be provided with dozens of search results. This lessens the chances of your business getting noticed by the target audience. In the worst case scenario, your customers might even get attracted towards product offerings of your competitors. But, in case they have your app installed on their phone, they're more likely to search for their favorite (or needed) products using your app. 

2. Increases Customer Base
Every business needs to grow with time to attain a competitive edge. In order to ensure your business growth, you must focus on achieving high return despite making less investment. Or else, earn higher returns by making a significant investment. The best way that ensures the higher return is increased customer base. Of course, the more users you will have interested in your product or services, the higher are the chances of improving sales. 

But merely responsive website won't be enough to expand your client base. That's because, “82 percent of users spend their media time on apps.” And so, you will likely lose potential customers using a mobile application to view your website and its offerings, rather than accessing the responsive site. 

3. Cost-effectiveness
Mobile app helps cut down the cost that you need to invest on sending email notifications or any marketing purpose. Wondering how? Well, since an app enables you to send push notifications to customers to inform about their latest offers, your marketing cost for creating email marketing to send your offers is significantly reduced. Moreover, since a user can open an app even without Internet connection unlike a mobile site that requires an established network connection, your customers will most likely be able to utilize your limited period offer. 

Also, a user is less likely to access a mail over viewing push notifications added right on the top of your app's screen. 

4. Conveys Your Message Quickly
Unlike a mobile site, your app directly displays your business message to clients. Your app users don't need to move from one page to another to obtain more details about your product or service offerings. Instead, it presents users with the most important piece of information immediately. This heightens your chances of keeping your customers explore more about your business brand and what it offers. 

5. Helps Add Value to Your Brand 
In the present digital worlds, having an app has become needful for increasing your brand value. In fact, many niche brands are making use of mobile apps in place of advertisements to boost brand value. With a mobile app, you get to send quality and most relevant content about your latest offers and happenings via push notifications. 

However, keep in mind one thing. An app won't help you in becoming a recognized brand right in the beginning, but it will indeed prove helpful in enhancing your brand value in the long run. 

Irrespective of whether you're running a local business or a large-size enterprise, having a mobile app is important for promoting the growth of your business. But to achieve success via your app in creating your brand value, it is imperative to develop a one-of-its-kind app model.

Saturday, 2 April 2016

Top 5 Ways How Mobile Apps Can Help Promote Your Business

Just like the continuous increase in Smartphone and tablets usage, you can observe a relentless rise in the demand for mobile apps. In fact, a few online reports suggest that people spend most of their digital media time on their mobile applications than mobile websites. 

No matter you own a small business or a niche brand, having an app is crucial for expanding your web presence and ensuring future growth. 

But despite the ever-growing popularity of apps, many business owners remain in a state of flux about how an app can promote their business. To clear out such doubt, below are some key reasons that will help you better understand how can expand your business with an app: 

1. Extend your Brand Reach to Customers Far and Wide
Apps have become the must-have tools for each mobile app development company and business personnel, as they help them spread their brand message to customers located far and wide. Of course, a mobile site also helps you in reaching to a wider client base. But with an app, you get the ability to expand your reach even further.

2. Help Attract New Leads For Your Business
It's a well-known fact that people like to share or recommend things that they find worthy. Not to mention, it's imperative to build a unique app model created to help solve your customer problems and offer them seamless experience. And so, your app users including your loved ones and acquaintances will most likely share your product with other people. This ultimately can help in attracting potential and new customers for your business. 

3. Connect with Your Users Anytime-Anywhere
Unlike a mobile website, an app can also be accessed without a network connection. Simply put, your app can be viewed by customers even in the offline mode thereby increasing your brand visibility. Besides, accessing an application on the go provides a seamless experience by helping your users access only the most relevant details, which increases the chances of connecting with your customers in a better and personalized way. This drastically improves customer engagement. 

4. Apps Can Be Tailored to Fit New Technology
Wearable technology has become a hot trend. While many organizations have already adopted wearables (i.e. smart devices like a smartwatch and others), many still need to incorporate such technology. One great aspect about mobile apps is that they can be tailored to fit the needs of new technology. In short, you can create wearable apps to promote your business to the audience interested in embracing such solutions. 

5. Increase Customer Loyalty 
Making your customers loyal to using your business offerings is critical to your success. With an app, you can extend your support to customers, which encourage them to turn into loyal users. That means your clients are likely to come back to you. 

Wrapping Up
The time that people spent on mobile phones is what further, give rise to the increasing need for apps. Thus, as a business owner, it becomes essential for you to have a mobile application to meet your client's expectations and boost sales. Also, an app can help optimize your business productivity. And most importantly, it helps in promoting your business to the target audience.